What is digital shelf edge display?

The traditional definition of digital shelf edge display is that it is used for replacing paper tags at shelf edge with electronic device display. Retailers are facilitating digital shelf signage products such as LCD shelf edge products for promotion activities. With the improvement of retail revolution on digital products, there are various display products with high-definition images, vivid video and interesting animation have raised the customer’s aesthetic to a certain point of mountain.

What are LCD products and what they can bring benefits to retailers?

LCD products are one kind of digital shelf signage application cases in retail in-store environment. LCD digital shelf edge products can display various product information, including product name, product bar-code, QR scan code, price information, image of product and vivid animation, etc.

There are obviously many benefits that LCD products could bring to retailers described as below.

Embrace Retail Revolution: LCD products are an eco-friendly and highly energy-efficient digital display products which can fill up the blank information at shelf edge in retail environment.   

Stand for Salesman: Replacing traditional sales people and broadcast, LCD products can be a decent salesman who deliver product information with both static and dynamic effects, and save human resources and marketing expenses eventually.

Raise Sales Figures: Installing LCD products at shelf edge is able to attract potential customers’ attentions, leading to improve retailers’ sales figure and margin rate dramatically.

Enhance Customer Satisfaction: For improving customers shopping experience & engagement, more and more retailers have realized that digital shelf signage like LCD products have outstanding advantages on gaining more loyal customers in the long term business operation.