With the rapid expansion of supermarkets and retail stores in recent years, many people find out that the application cases of Electronic Shelf labels (ESL) are various nowadays in all over the world, especially for places with high labor costs such as America and Europe.
Although the technology of E-ink paper was applied by one retailer in Sweden started in the early 1990s, many retailers may ask what is Electronic Shelf labels (ESL) and most of them said they never heard about this ESL before. It is a common sense that many retailers in western countries know that Electronic Shelf labels (ESL) are battery-powered e-paper tags for displaying contents like product information, price information, QR code, product bar-code, customized texts, etc at shelves of supermarkets or some grocery stores. Normally, there are three essential components for ESL, including ESL software system, AP base station (gateway) and ESL labels. The ESL software system is a platform to manage, store and transmit data. And gateway is a hardware component for ensuring the stability and reliability of data transmission between ESL software and ESL labels. While ESL labels are components for receiving data from gateway to display product and price information.
According to researches published in many social media and broadcasts, retailers who use ESL gain a lot benefits due to the automated and integrated ESL systems. Normally, there are five main benefits of using ESL.
Updated pricing in real-time: As some countries are suffering from high-inflation ratio and stressful international and economic relationships with other foreign countries, it is important for retailers to update price on time for building a trustworthy brand image and reducing the lost of undervalued goods.
Establish impressed brand image: With the fierce competition of retail industry, more and more retailers realize that they require to embrace new technology to catch customers’ attentions on products for promotion and interact with customers for building up reliable and loyalty image. So that retailers can boost their sales and margin figures in the long-run business.
Reduce heavy labor cost: Due to high labor costs for most of western countries, many retailers prefer to utilize Internet Of Thing (Io T) technology such as ESL to release heavy labor costs. And the trend of using ESL is increasing, especially for supermarkets and muti-branch stores in different industries such as pharmaceutical, automotive retail, cosmetics and smart electronics industries.
Improve operation efficiency: Some ESL users find out that ESL can help them to reduce human errors on pricing and shelf labeling. Meanwhile, ESL software platform can help them to communicate and report to their colleagues more easily.
Highly compatible with other Io T solutions: With the development of point-of-sales (POS) system in most supermarkets and grocery stores, it is easy to install ESL system in their POS systems to realize automatic and accurate pricing and to monitor inventory level in stock. Moreover, ESL is able to integrate with other Io T technology tools such as logistic sensor of positioning product, PDA monitor of updating pricing information and other potential Io T products in near future.
In conclusion, as a professional ESL provider for retailers from all over the world, we assist our clients in retail industry to re-think a legendary business model and strategy by embracing our ESL and we have strong believe that our ESL can help them to gain unexpected success in the coming years.
Post time: Jan-09-2025