How Electronic Shelf Labels Improve Retailers’ Sales Figure and Enhance Customers’ Shopping Experience?

There are some retailers who use Electronic Shelf Labels (ESL) have been facilitating their sales figures in recent years. Most of retailers have investigated customer satisfaction surveys in retail stores. The result is that customers are satisfying the the goods that are organized at shelves edge since they feel that these goods are high-quality and are more trust worthy than others in small stores with paper price tags and hand-made writing blackboard. 

Why some retailers like smart electronics stores and cosmetics stores consider using ESL?

In the past, most people would like to go in stores to purchase goods. Nowadays, young people would like to buy goods on-line since on-line shopping is more convenient and cheaper. As the land scale of the commercial revolution is becoming fierce for retail stores like smart electronics stores and cosmetics stores currently, they are tracing a new channel to catch up the tendency of retail revolution. As such, some retailers have realized that ESL could help them to build up a good image in public and also help them to manage pricing information in muti-stores in real-time.  

Why return on investment (ROI) analysis of ESL announcement is essential for retailers?

Although the initial investment of ESL may consume a certain percentage of budget for retailers especially for supermarkets, most of retailers embrace ESL without hesitation after they learn more about what is ESL and take a glance on the ROI analysis report from professional experts in the retail industry. Retailers are optimistically express that they are likely to return back the investment of ESL within two years. Particularly, some big supermarkets like Walmart who have over 2300 stores will reach break-even point of ESL investment more quickly since they can save more labor costs and operation costs in their long-run business term.